Landingpage Swisscom

Swisscom (Switzerland) AG – Customer Interactions marketing prepares campaigns fitting their segments.


Swisscom sends out monthly e-mailings (in Newsletter-Look) to its clients in one language – according to their Segement I Cluster. The email should only contain teaser functions, as the story will be continued on appropriate landingpages. This product allows an easy way to manage landingpages in German, French and Italian and to assemble the content. The leads for the assessment and analysis can be exported. Icontel provides the technical realization. Bühler&Bühler developed concept, content and design.


Content and master data for landingpages of the campaign are generated and managed in Origam. Landingpages are programmed with AngularJS and use campaign data from web services.