Mercedes Benz Schweiz AG

Microsites Mercedes

Mercedes-Benz Switzerland AG coordinates sales, marketing services and press activities with about 400 employees. Wirz Werbung AG designs, plans and coordinates Mercedes campaigns digitally and analogously.


Wirz Werbung AG Digital creates for Mercedes Benz Switzerland AG microsites for different models in collaboration with Icontel as the development partner. On the microsites different models are presented, test drive and brochures can be ordered. A simple and clear dealer search allows a direct contact with the retailer. Tracking code for the evaluation of the user behaviour is individually integrated for each project.


Microsites are implemented with Opensource CMS DNN. The retailer search was realized with AngularJS and integrated into DNN. For the assessment and analysis of user behaviour in the Web Site Catalyste Code were integrated in each campaign.